11/5/08

What it all means, in an incredibly narrow sense

Conservative pundits and bloggers may be gnashing their teeth and rending their clothes this morning, but somewhere the big boys--Murdoch, Hannity, and El Rushbo--are smiling and lighting their Cuban cigars. For they know from experience that their business model makes a lot more sense when it's not their guys in the White House.

For a similar reason, I wonder how our beloved progressive blogs will fare. Just as conservative talk radio came into its own during the Clinton years, the netroots was born in the fire of Cheneyism.

If Obama is at all successful as president, I imagine the demographic for Kos, TPM, etc, is bound to condense to a harder-core liberal audience. Many of the blogs may hang up their keyboards, either because their readership is down or just because they no longer have the passion. And, of course, Andrew Sullivan will pivot again, and begin decrying liberal politics almost immediately.

What I'd hate to see, but what I predict, is the zombification of a large portion of the medium. They will shamble onward under their own weight, no longer serving anything but their own survival.

But do not worry about this humble Blog of Record, dear reader. We've been planning for this transition for some time, and I am happy to announce that, during the first Obama administration, The Bellman will be your first, best source for pictures of, and discussion about, alternate hairstyles.

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