11/9/11

A great article on "The Social Graph"

If you are at all interested in social networks, I strongly recommend reading this article over at the Pinboard developer blog. I'm just going to toss out some examples here. If any of these sound interesting, go read the whole thing.

First, there's a lot about the technical failures of Facebook and Google+ to get at the "graph" part of the Social Graph.
There's also the matter of things that XFN doesn't allow you to describe. There's no nemesisor rival, since the standards writers wanted to exclude negativity. The gender-dependent second e on fiancĂ©(e) panicked the spec writers, so they left that relationship out. Neither will they allow you to declare an ex-spouse or an ex-colleague.
And then there's the question of how to describe the more complicated relationships that human beings have. Maybe my friend Bill is a little abrasive if he starts drinking, but wonderful with kids - how do I mark that? Dawn and I go out sometimes to kvetch over coffee, but I can't really tell if she and I would stay friends if we didn't work together. I'd like to be better friends with Pat. Alex is my AA sponsor. Just how many kinds of edges are in this thing?
And speaking of booze, how come there's a field for declaring I'm an alcoholic (opensocial.Enum.Drinker.HEAVILY) but no way to tell people I smoke pot? Why are the only genders male and female? Have the people who designed this protocol really never made the twenty mile drive to San Francisco?
 Then there's some great stuff about how anti-social social networks really are:

You might almost think that the whole scheme had been cooked up by a bunch of hyperintelligent but hopelessly socially naive people, and you would not be wrong. Asking computer nerds to design social software is a little bit like hiring a Mormon bartender. Our industry abounds in people for whom social interaction has always been more of a puzzle to be reverse-engineered than a good time to be had, and the result is these vaguely Martian protocols.
Social networks exist to sell you crap. The icky feeling you get when your friend starts to talk to you about Amway, or when you spot someone passing out business cards at a birthday party, is the entire driving force behind a site like Facebook.



No comments:

Post a Comment

eXTReMe Tracker