ZELTIQ out of Pleasanton, CA has received FDA approval to market its CoolSculpting system for noninvasive reduction of fat in 'love handles'. The device essentially freezes fat cells under the skin, killing them in the process. It then takes a few weeks for the apoptosis to work itself out and the company claims patients can expect an average 20% fat reduction in the treatment area. The CoolSculpting procedure is not meant as a tool for weight-loss, but to specifically help shape the flank.I give it less than a year before we hear about some idiot nearly killing himself trying this @ home with liquid nitrogen. Hey, it beats giving up krispy kreme.
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