Step One: Select a normal everyday concept that everyone is comfortable using and has a working understanding of. Possible examples include: reason, power, and saltiness.
Step Two: Construct a goldbergian edifice of pseudo-analysis which purports to explain the concept, but which is obviously incoherent on its face.
Step Three: In virtue of this incoherence, declare that our normal everyday concept must be put aside.
Step Four: Spill a lot of ink worrying over what is to be done now that we are no longer able to deploy such concepts as reason, power, and saltiness.
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