The FDA ruled out banning the use of the colorings since it found no evidence of a "significant hazard" to the general population. It also declined to require that labels disclose the colorings are made from insects, as the Center for Science in the Public Interest had asked.
"Why not use a word that people can understand?" said center executive director Michael F. Jacobson. "Sending people scurrying to the dictionary or to Google to figure out what 'carmine' or 'cochineal' means is just plain sneaky. Call these colorings what they are: insect-based."
|CNN -- FDA:You're eating crushed bug juice|
I agree that the old practice of labeling such products as "color added" was deceptive, but what in the world is so burdensome about taking a few minutes to consult a reference work? Maybe the Center for Science in the Public Interest should consider promoting research into why Americans are so damn lazy.