Here's an idea: don't suck

There's an article in today's NY Times about an investment group that's going to try to revive CNET. The main idea seems to be to be more like Yahoo, to which I say, good luck with that.

But, anyway, I seem to run across CNET pages all the time on web searches and what I know for sure is that it's always a bad idea to follow the link to CNET. Almost as bad an idea as following the link to an about.com page.

Here are two tips for CNET: (1) A collection of advertising copy is not a very useful "product guide"; and, (2) camouflaging a pop-up ad as an embedded link doesn't make it less annoying.

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