GM management = a bunch of clueless idiots

For football fans, the drama will be over the second the clock runs out on Super Bowl XLI. But for General Motors Corp. (GM ), the moment of truth will come the following day. That's when consumers and the media will weigh in on the latest crop of Super Bowl ads, among them GM's spot about an anthropomorphic robot. This isn't just a one-off spot: GM wants the robot to star in its ongoing effort to convince drivers it's as obsessed about quality as Toyota Motor Corp. (TM ) If the $5.2 million ad fizzles, it's back to the storyboard. |Business Week|